An Adnan Feroz Group company
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Advisory and capital

Real estate and development

Healthcare, trade and energy

Media, film and commerce

Services and education

Co-founder and Chief Executive Officer

Salman Feroz, CPA, CMA

Institutional financial expertise, built for entrepreneurs.

Talk to our teamBoth co-founders

Professional accounting leadership
CPA, CMA
Portfolio reporting experience
CAD 1B+
Client asset portfolio experience at The Accounting Doc
CAD 500M+
Transaction-level advisory experience
CAD 100M
Progressive accounting leadership
12+ years
Deep sector expertise
REIT and real estate

Salman Feroz, CPA, CMA is the co-founder and Chief Executive Officer of The Accounting Doc, bringing more than a decade of progressive accounting leadership across real estate, asset management, investment firms, REITs and privately held businesses.

His career has placed him inside sophisticated Canadian financial environments responsible for portfolios and assets measured in hundreds of millions, and billions, of dollars.

Today, Salman brings that same discipline in financial reporting, accounting systems, controls, forecasting and financial management to the entrepreneurs and growing companies served by The Accounting Doc.

  • CPA, CMA expertise
  • Financial reporting
  • Accounting leadership
  • Real estate finance
  • Investment accounting
  • Tax
  • Compliance
  • Forecasting
  • Systems
  • Financial controls

Executive biography

Accounting experience built in complex environments

Salman has built his career at the intersection of accounting, real estate, investment management, financial reporting and operational performance. Before and alongside building The Accounting Doc, he developed extensive experience within some of Canada's sophisticated real estate and investment environments. That perspective extends well beyond tax preparation: how financial information should be structured, controlled, interpreted and used to operate a better business.

  1. 01Manulife Investment ManagementExperience
  2. 02Choice Properties / CREITExperience
  3. 03Primaris / H&R REITExperience
  4. 04RioCan REITExperience
  5. 05Forum Asset ManagementExperience
  6. 06Starlight Group Property HoldingsExperience
  7. 07and other real estate, investment and financial organisationsExperience

Areas of responsibility

Across those environments

  1. 01Financial statementsExperience
  2. 02IFRS reportingExperience
  3. 03Group consolidationsExperience
  4. 04Property accountingExperience
  5. 05Real estate development accountingExperience
  6. 06Portfolio reportingExperience
  7. 07BudgetingExperience
  8. 08ForecastingExperience
  9. 09Variance analysisExperience
  10. 10Asset accountingExperience
  11. 11CAM and tax recoveriesExperience
  12. 12Lease accountingExperience
  13. 13Acquisition supportExperience
  14. 14Due diligenceExperience
  15. 15Financial structuringExperience
  16. 16Internal controlsExperience
  17. 17Process optimisationExperience
  18. 18ERP implementationExperience
  19. 19Financial automationExperience
  20. 20Stakeholder reportingExperience

Real estate and investment

Deep real estate and investment accounting experience

Real estate accounting is one of The Accounting Doc's core areas of strength. Salman's professional experience spans REITs, property investment, asset management, development accounting and portfolio reporting.

  • Development accounting

    Financial management and reporting for multi-phase real estate development projects.

  • Property accounting

    Detailed property-level accounting across commercial, residential and retail assets.

  • Portfolio reporting

    Consolidated reporting and performance analysis across significant real estate portfolios.

  • CAM and recoveries

    Common-area maintenance, tax recoveries and complex tenant reconciliations.

  • Acquisitions and due diligence

    Financial analysis and accounting support surrounding property acquisitions and investment transactions.

  • Asset management reporting

    Financial information designed to support owners, managers, lenders and investment stakeholders.

Systems and technology

He understands the systems behind the accounting

Salman's experience includes implementing, operating and improving accounting and property-management systems, with ERP implementation, process redesign and automation intended to improve reporting speed, consistency and financial visibility. That is a large part of why The Accounting Doc operates as a technology-enabled accounting company rather than a paper-driven one.

  1. 01YardiWorked in
  2. 02SAPWorked in
  3. 03JD EdwardsWorked in
  4. 04MRIWorked in
  5. 05ACCPACWorked in
  6. 06QuickBooksWorked in
  7. 07Simply AccountingWorked in
  8. 08Microsoft OfficeWorked in
  9. 09Microsoft ProjectWorked in

Leadership

From producing financial statements to building financial teams

He served as a CPA Ontario mentor from 2019 through 2024, supporting the professional development of future accounting professionals. That combination of technical knowledge and leadership shapes the accounting standards and client experience at The Accounting Doc.

  1. 01Managed accounting operationsExperience
  2. 02Mentored accounting professionalsExperience
  3. 03Improved reporting processesExperience
  4. 04Implemented accounting systemsExperience
  5. 05Standardised financial proceduresExperience
  6. 06Worked with auditors and external stakeholdersExperience
  7. 07Supported acquisitions and transactionsExperience
  8. 08Improved financial controlsExperience
  9. 09Managed complex reporting environmentsExperience
  10. 10Translated financial information for business decision-makersExperience

Why build The Accounting Doc

Closing the gap between large organisations and entrepreneurs

Large organisations had access to structured financial reporting, sophisticated accounting systems, budgets, forecasts, internal controls and experienced financial leadership. Most entrepreneurs did not. Small and growing businesses were receiving bookkeeping and tax compliance, but very little insight into what their numbers actually meant. The Accounting Doc was co-founded to close that gap: better accounting, clearer financial information and more informed decisions, without building an internal finance department.

Client value

What Salman's experience means for clients

  • Better reporting

    Financial statements should help you understand the business, not simply satisfy a filing requirement.

  • Better systems

    Accounting becomes far more valuable when information is organised correctly from the beginning.

  • Better controls

    Growing businesses need processes that protect cash, improve accuracy and reduce financial surprises.

  • Better decisions

    Historical numbers matter. Understanding what they mean for the future matters even more.

  • Better scalability

    Your accounting infrastructure should be capable of growing with your business.

Education and professional credentials

As listed

  • CPA, CMA, Chartered Professional Accountant
  • Bachelor of Commerce, Toronto Metropolitan University
  • Real Property Valuation Studies, UBC Sauder School of Business
  • CPA Ontario Mentor, 2019 to 2024

Any valuation or appraisal designation beyond those listed is treated as in progress and is not presented as complete.

Related reading

Bring big-business financial thinking to your business

Whether you are starting your first corporation, managing a growing operating company or overseeing a significant real estate portfolio, we come back within one working day with a fixed price and a first step.

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